Fried Cactus Studio is led by Aron Leah, a freelance illustrator based in Dorset, England. Heavily influenced by 70's music and culture, which is seen in the use of colour and typography in Aron's work. Fuelled by caffeine and passionate about keeping it simple. Working with clients around the globe on brand identity, packaging and clothing projects. His designs often have a simple yet impactful message of positivity and reminding you to not take life too seriously.